Jenna Ortega, the face of Gen Z goth, is currently on a "Doom Tour" promoting the highly anticipated second season of Wednesday, and her fashion choices are nothing short of iconic. Working with stylist Enrique Melendez, Ortega has consistently delivered "spook-ooky" looks that pay homage to her character's gothic roots while showcasing her own evolving style. The Wednesday Season 2 press tour has become a masterclass in theme dressing, with Ortega seamlessly blending high fashion with the macabre.

One of the most striking looks was the beige snakeskin-textured latex gown from Ashi Studio's Fall 2025 couture collection, worn at the London premiere. The semi-sheer ensemble featured a corset top and a mermaid-cut skirt with frayed, asymmetrical ruffles, creating an eerie and sensual effect. The latex finish gave off a feeling of transformation, as if Ortega was shedding her past red carpet choices to reveal something bolder and stranger. The haunting vibe was amplified by her bleached brows, smoky makeup, and piercing stare.

In Paris, Ortega continued to push boundaries with an earth-toned Elena Velez Fall 2025 dress. The most arresting detail was the wet-look hair appliqué that cascaded across the bodice, giving the unsettling impression that she had just emerged from the Seine. The ruched, clinging fabric mimicked water-soaked clothing, creating a "gothic siren" effect. Her bleached eyebrows added another layer of haunting beauty.

Another standout moment was her appearance at the opening of Le Beach Club de Mercredi in Paris, where she wore a corseted gown from Vivienne Westwood by Andreas Kronthaler's Fall 2025 collection. She paired the look with a striking pavé cross necklace, bleached brows, and freckled skin, blending beach club chic with her signature vampy glamour.

Recently, Ortega arrived at Good Morning America in a structured skirt suit, complete with a shoulder-padded blazer and a calf-length pencil skirt. The oversize lapels and plunging neckline gave Morticia Addams energy, if she worked a corporate 9-5. The cherry on top of this Morticia-ish moment was a black fedora.

Ortega's fashion choices during the Wednesday Season 2 press tour have solidified her status as a style icon, proving that she can effortlessly blend gothic aesthetics with high fashion. Each look tells a story, extending Wednesday Addams' visual world into real life with chilling elegance. With the second season of Wednesday premiering soon, fans are eagerly anticipating not only the show's return but also Ortega's next daring and unforgettable fashion moments.