The Trump family's wealth has seen a significant boost, reportedly growing by $1.3 billion, following the debut of two cryptocurrency ventures: World Liberty Financial (WLFI) and American Bitcoin Corp (ABTC). This surge in wealth is attributed to the family's early entry into the crypto market, with Donald Trump's sons, Donald Jr. and Eric, taking the lead in these initiatives.
World Liberty Financial, a decentralized finance platform co-founded by the former president's youngest son, Barron, launched its WLFI token, which quickly gained traction in the crypto market. The token's debut saw substantial trading volumes, with approximately $1 billion worth of tokens changing hands within the first hour. This initial demand propelled the token's market capitalization to nearly $7 billion, briefly making it one of the largest cryptocurrencies in circulation. At its peak, the Trump family's stake in WLFI was valued at over $6 billion. However, the price experienced volatility, falling to 21 cents before recovering to 23 cents. Despite the price fluctuations, the family's stake remained worth around $5 billion. As of September 7, 2025, the price of WLFI is $<0.000001.
American Bitcoin Corp, a Bitcoin mining operation, also contributed to the family's wealth increase. Eric Trump holds shares in American Bitcoin Corp valued at over $500 million. The company, which was created in March 2025, experienced a surge in its stock price upon its initial trading on September 3. American Bitcoin Corp. (ABTC) stocks have been trading up amid market optimism and advancing blockchain developments. ABTC's stock price experienced volatility, with fluctuations from a high of $8.77 to a low of $1.37.
The Trump family's increased involvement in the cryptocurrency market has drawn mixed reactions. Some cryptocurrency investors view it as a positive sign for the future of digital assets, while others caution against potential risks associated with such ventures. Ryan McMillin, chief investment officer at Merkle Tree Capital, acknowledged the attention that a Trump endorsement brings to cryptocurrencies but cautioned against potential risks.
However, not all reports are positive. Some analysts have likened the volatile debut of ABTC to a "pump and dump" scheme, where initial hype and enthusiasm drive up the stock price before early investors cash out, leaving ordinary investors to bear the losses. Concerns have also been raised about the long-term sustainability of these ventures. For example, the WLFI price has plunged despite measures to boost its performance. The primary reason is the crypto market's underperformance this week. World Liberty Finance's price has also crashed as it came under intense selling pressure from snipers and insiders.
Despite the volatility and potential risks, the Trump family's foray into the cryptocurrency market has significantly impacted their wealth. According to the Bloomberg Billionaires Index, the Trump family's total wealth now stands at $7.7 billion. This increase highlights the family's strategic financial growth through investments in the emerging digital asset space.
