"Do You Wanna Partner," the new Hindi-language comedy-drama series now streaming on Amazon Prime Video, explores female entrepreneurship through the story of two best friends launching a craft beer startup. Directed by Archit Kumar and Collin D'Cunha, the series stars Tamannaah Bhatia and Diana Penty as Shikha and Anahita, who navigate the challenges of a male-dominated industry with resourcefulness and friendship.
The series begins with Shikha, who is determined to fulfill her father's dream of brewing the perfect craft beer after losing her corporate job. She enlists her best friend Anahita, who after being passed over for a promotion, decides to join Shikha in this unconventional venture. Together, they decide to launch a craft beer company named Gondogol, a Bengali word that means when everything's a mess. However, they soon find out that the trademark for Gondogol is owned by Shikha's nemesis and her father's former partner, Vikram Walia. Undeterred, they rename their company Jugaaro, a word that means true-blue jugaad.
As they gear up for production, Shikha and Anahita face numerous hurdles, including sourcing a brewmaster and securing capital. They eventually find a brewmaster in Bobby, a single father who is the best man for the job. The series explores the mechanics of building a startup, including funding, branding, investors, and internal clashes. It also highlights the gender bias that women face in the business world.
"Do You Wanna Partner" has garnered mixed reviews from critics. Some have praised the show for its fresh concept, lighthearted tone, and the performances of the lead cast. Others have criticized the show for its superficial treatment of real-world problems, weak writing, and formulaic drama.
Despite the mixed reviews, "Do You Wanna Partner" is an easy watch that offers a glimpse into the world of craft beer-making and the challenges of female entrepreneurship. The series also celebrates female friendship and the importance of resilience in the face of adversity. With its blend of humor and social commentary, "Do You Wanna Partner" is an engaging series that is sure to entertain and inspire viewers.
