The latest Apple devices, including the iPhone 17 series, iPhone Air, Apple Watch Series 11, and AirPods Pro 3rd Generation, have officially gone on sale in India starting today, September 19, 2025. These devices are available for purchase at Apple's retail stores in Mumbai, Delhi, Bengaluru, and Pune, as well as online via Apple's India portal and other platforms like Flipkart and Amazon. Several retail chains such as Reliance Digital, Croma, Vijay Sales, and Ingram Micro are also offering the new devices.

iPhone 17 Series and iPhone Air

The iPhone 17 series includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. A new addition to the lineup is the iPhone Air, boasting an ultra-slim design of just 5.6mm.

Pricing:

• iPhone 17 (256GB): Starts at ₹82,900. A 512GB model is also available for ₹1,02,900.
• iPhone Air (256GB): Starts at ₹1,19,900. Higher storage options of 512GB and 1TB are also available, with the 1TB model priced at ₹1,59,900.
• iPhone 17 Pro (256GB): Priced at ₹1,34,900.
• iPhone 17 Pro Max (256GB): Priced at ₹1,49,900. The top-end 2TB variant costs ₹2,29,900.

Compared to the iPhone 16, the base iPhone 17 is slightly more expensive but offers double the storage and an improved camera. The iPhone 17 series runs on iOS 26 and features advanced AI capabilities. All models feature ProMotion displays and 48MP cameras. The iPhone 17 is being manufactured at Foxconn's Bengaluru facility.

Discounts and Offers:

Various offers are available across different retailers:

• Croma: Instant discount of ₹6,000 on the iPhone 17 and ₹4,000 off on the iPhone Air, iPhone 17 Pro, and 17 Pro Max. No-cost EMI options are also available.
• Vijay Sales: ₹6,000 discount on the 256GB variant of the iPhone 17 and ₹4,000 discount on the iPhone 17 Pro and iPhone 17 Pro Max. An instant discount of ₹4,000 is available for iPhone Air purchases made with an SBI card.
• Ingram Micro: Exchange bonus of up to ₹7,000 on the iPhone 17 models, along with a no-cost EMI option for up to 24 months. Instant cashback of ₹6,000 with six months of no-cost EMI on the iPhone 17 and ₹4,000 cashback with six months of no-cost EMI on the iPhone 17 Pro, 17 Pro Max, and iPhone Air.
• Up to ₹7,000 exchange bonus on the iPhone 17 series and iPhone Air, and up to ₹2,000 on the Apple Watch Series 11 and Watch Ultra 3 across all payment methods.

Apple Watch Series 11

The Apple Watch Series 11 features a comprehensive health and fitness package, including a new sleep score tool, up to 24 hours of battery life, enhanced durability, and 5G network connection.

Pricing and Availability:

• The Apple Watch Series 11 starts at ₹46,900.
• It is available in aluminum finishes (space gray, jet black, rose gold, and silver) and polished titanium (natural, gold, and slate).
• Available in 42mm and 46mm dial sizes.

The Apple Watch Series 11 includes a new sleep score feature, providing insights into sleep quality. It also introduces features to detect potential hypertension. The watch runs on watchOS 26.

AirPods Pro (3rd Generation)

The AirPods Pro 3rd Generation comes with advanced health-tracking features and Apple Intelligence integration. They offer twice the Active Noise Cancellation (ANC) performance of their predecessor and feature a redesigned airflow system.

Pricing and Availability:

• Priced at ₹25,900.
• Available for pre-order and will officially go on sale in India on September 19.

The AirPods Pro 3 include a new multiport acoustic architecture for enhanced spatial audio, improved bass, and clearer vocals. They also feature a U2 chip for improved location tracking with a range of up to 60m. Battery life has been improved, offering up to eight hours of playback with ANC. The new AirPods Pro also have a live translator feature.