The United Arab Emirates (UAE) continues to be a premier destination for Indian travelers in 2025, driven by strong connectivity, simplified visa processes, and a wide array of attractions. Recent reports highlight an upswing in travel demand, particularly during the festive season, with the UAE and Thailand emerging as top choices for Indian tourists.

Increased Travel Demand A recent report by Thrillophilia indicates an 18% year-on-year increase in overall travel demand, with outbound bookings rising by a significant 24%. This surge is attributed to the ongoing Navratri celebrations and the upcoming Diwali festival.

UAE's Dominance The UAE has consistently held its position as a favorite destination for Indian nationals. In 2024, it led the charts, followed by Saudi Arabia, the US, Thailand, Singapore, the UK, Qatar, Canada, Kuwait, and Oman. Together, these ten countries accounted for approximately 71.1% of all departures from India. Dubai, in particular, accounts for 16% of outbound travel from India.

Factors Contributing to UAE's Popularity Several factors contribute to the UAE's appeal to Indian travelers:

• Visa Facilitation: Liberalized visa rules and easier travel formalities have made the UAE a more accessible destination.
• Strong Connectivity: Excellent air connectivity between India and the UAE, with numerous direct flights, facilitates travel. Dubai International Airport (DXB) is the world's busiest airport for international passenger traffic, with Mumbai being among its top routes.
• Range of Experiences: The UAE offers a blend of luxury experiences, cultural immersion, and entertainment. From shopping and fine dining to desert safaris and themed entertainment, there's something for every traveler.
• Safety and Reputation: Dubai consistently ranks high in safety, making it an attractive destination for solo travelers and women.
• Cultural Affinity: Close cultural and economic ties between India and the UAE resonate with Indian travelers.
• Marketing Initiatives: High-profile campaigns showcasing the city's diversity have further boosted its appeal.

Trends and Preferences

• Short-Haul Destinations: Indian travelers are increasingly preferring short-haul destinations in the Asia-Pacific region, with over 70% of international demand going to these hubs.
• Premium Stays: There's a noticeable shift towards premium stays, with travelers opting for boutique or branded hotels and unique experiences.
• Tier-2 and Tier-3 Cities: Travelers from Tier-2 and Tier-3 cities like Surat, Coimbatore, Indore, Nagpur, and Vadodara are driving an increase in overall festive traffic.
• "Smart Luxury": The rise of "smart luxury" allows travelers to enjoy upscale experiences without exceeding their budget.

Dubai's Appeal Dubai has emerged as the most-searched international destination by Indian tourists, with searches rising by approximately 62% year-on-year. In the first half of 2025, Dubai recorded 9.88 million overnight international arrivals, a 6% increase over the same period in 2024. Mumbai ranks among the top source markets, accounting for 1.2 million passengers through Dubai International Airport alone. Cultural landmarks like the Museum of the Future and Dubai's expansive parks have further reinforced its appeal to Indian tourists.

The Middle East as a whole

More broadly, the Middle East is seeing increased traffic from India, facilitated by direct flights, competitive fares and simplified visa procedures. The UAE, Saudi Arabia, Oman and Qatar are investing heavily in tourism infrastructure, positioning themselves as attractive short-haul destinations for leisure, business, religious or luxury experiences.

While one-way fares from the UAE to India have recently dropped, with some tickets as low as Dh220, outbound travel demand has been weak. However, travel agents are optimistic about a recovery in passenger numbers in October, coinciding with school holidays and the Diwali festival period.