Cairo, Egypt – DAMAC Properties, a leading luxury real estate developer in the UAE with a global footprint, is expanding its presence in Egypt with the unveiling of a new master development and the launch of a new sales office in Cairo. This move signals the company's confidence in the Egyptian property market and its ambition to boost sales to Egyptians both at home and abroad.
Strategic Expansion into Egypt
DAMAC's strategic expansion includes the opening of a new marketing office in Cairo, demonstrating a firm belief in the strength and attractiveness of the Egyptian real estate market. Hany Kotat, Vice President of International Sales at DAMAC, emphasized Egypt's promising market, citing its population of over 110 million, a young demographic, and the sustained demand for real estate as a reliable store of value. "If the Egyptian market wasn't attractive, we wouldn't have made the decision to expand and open a permanent marketing office," Kotat stated.
To further strengthen its presence in the Egyptian market, DAMAC is collaborating with over 150 real estate marketing companies in Egypt, enhancing its ability to reach a wide range of investors. This extensive network will help market DAMAC's projects in Dubai and across the UAE to Egyptian buyers.
Showcasing a Global Portfolio
The new sales office will primarily focus on marketing DAMAC's projects in Dubai and the UAE to Egyptian buyers. Egyptians ranked among the top 10 nationalities purchasing DAMAC properties worldwide in 2024, with sales rising significantly compared to previous years. Kotat anticipates this upward trend to continue, especially as buyers seek to hedge against currency fluctuations by investing in dollar-denominated assets.
Beyond Dubai, DAMAC is promoting its entire global portfolio, with Egyptians expressing strong interest in projects such as the ultra-luxury DAMAC Tower Nine Elms in London, fully branded by Versace. DAMAC's proactive outreach strategy involves engaging customers in Europe, Asia, America, and Africa.
Commitment to the Egyptian Market
DAMAC Properties is committed to delivering quality, enhancing customer experience, and ensuring timely project delivery in the Egyptian market. This commitment is reinforced through a month-long showcase at The G Hotel in Egypt's North Coast, offering an exclusive platform for clients and brokers to explore DAMAC's premium developments. The showcase, which runs from August 8 to September 6, 2025, targets high-net-worth residents, vacationers, and real estate investors in El Sahel, Egypt's premier luxury destination.
Featured projects at the North Coast showcase include Chelsea Residences by DAMAC, Canal Crown, Safa Gate, Lagoon Views, and Riverside Views. These projects exemplify DAMAC's dedication to luxury living and innovative design, blending urban convenience with suburban charm.
Anticipated Growth and Investment Opportunities
DAMAC aims to increase sales from the Egyptian market by 20–25% compared to the previous quarter, maintaining steady growth throughout the year. The company expects a 15% to 20% increase in demand from the Egyptian market this year, driven by flexible payment plans, integrated property management services, and opportunities for golden residency in the UAE through real estate investment.
DAMAC Properties has been at the forefront of the Middle East's luxury real estate market since 2002, delivering award-winning residential, commercial, and leisure properties across the region and internationally. To date, it has delivered over 48,000 residential units, with more than 50,000 in diverse planning and development phases.
