A recent video by an Indian content creator residing in America has ignited a vibrant debate on social media, centered on the assertion that "India kuch cheezon mein seriously next level hai". The NRI influencer's post, highlighting aspects of Indian life that she believes surpass those in the United States, has resonated with some while drawing criticism from others.
The content creator, who goes by the handle @indianeyesonusa on Instagram, sparked the discussion by pointing out India's unique social structure, efficient delivery systems, and a certain "vibe, warmth aur comfort" that she feels is difficult to replicate overseas. She contrasted the "silent streets and scheduled friendships" abroad with the spontaneity and close-knit communities she associates with India. Her video touched upon various conveniences, including quick food delivery and easy access to doctors, while also claiming superior customer support experiences in India compared to the US.
The influencer's observations tap into a broader discourse surrounding the Indian diaspora's relationship with their homeland. The Indian diaspora, comprising Non-Resident Indians (NRIs) and People of Indian Origin (PIOs), constitutes the world's largest overseas diaspora, with approximately 35.4 million individuals residing outside India. This community plays a significant role in shaping India's image, economy, and its relationships with other nations.
Responses to the video have been varied. Some social media users agreed with the content creator's sentiments, sharing their own experiences and perspectives on the advantages of life in India. However, others have been critical, accusing her of presenting an overly romanticized view of the country and overlooking its challenges. Common concerns raised include infrastructure deficits, pollution, and issues related to gender safety. Some critics questioned why, if she felt so strongly about India's superiority in certain areas, she wasn't living and working there, experiencing the realities of lower salaries and potential exploitation of labor.
This isn't the first time an NRI's perspective on India has stirred debate. In July 2025, a similar video comparing life in India to Europe sparked mixed reactions, with some praising the effort to highlight India's positives while others criticized the overlooking of serious issues. Some felt such videos conveniently promoted nationalism from a distance, without acknowledging the struggles faced by those living in India.
Conversely, another content creator, Albeli Ritu, posed the question, "Why do many NRIs choose not to return to India?". In her Instagram reel, some NRIs cited greater consumer freedom and better work-life balance in America. Some also highlighted concerns about judgmental attitudes and a lack of personal privacy in India.
The ongoing dialogue highlights the complex relationship between the Indian diaspora and their homeland. While many NRIs maintain strong ties to India and contribute through remittances, investments, and philanthropy, they also grapple with questions of identity, belonging, and the practical realities of life in both their adopted countries and India. The diaspora often acts as a bridge, facilitating communication and building trust between India and their host countries. They also contribute to host countries through entrepreneurship and innovation.
As the Indian diaspora continues to grow and evolve, these discussions about the perceived advantages and disadvantages of life in India versus abroad are likely to continue. These debates serve as a valuable platform for understanding the diverse perspectives within the Indian community and for fostering a more nuanced understanding of India's place in the world.
