Vivek Ramaswamy's Strive Asset Management is making headlines with its ambitious plan to bolster its Bitcoin holdings through a \$500 million stock sales program. This move underscores the company's commitment to integrating Bitcoin into its core financial strategy, positioning itself as a forward-thinking player in the evolving landscape of digital assets.
Strive's strategy to accumulate Bitcoin aligns with a growing trend of corporate adoption of the cryptocurrency. The company intends to use the funds raised from the stock sales to purchase additional Bitcoin and for share buybacks. This approach aims to capitalize on the potential growth and value appreciation of Bitcoin, reflecting a belief in its long-term viability as a store of value.
This isn't Strive's first foray into the Bitcoin space. Earlier this year, in May 2025, the company announced plans to go public and accumulate Bitcoin by merging with Asset Entities, a Nasdaq-listed social media marketing firm. The reverse merger aimed to allow Strive to operate as a publicly-traded entity while pursuing its Bitcoin accumulation strategy. At the time, Strive intended to raise approximately \$1 billion in equity and debt to purchase Bitcoin.
In another significant move, Strive signed an agreement to acquire Semler Scientific in September 2025. The deal aimed to create a combined entity with substantial Bitcoin reserves, exceeding 10,900 BTC. As part of the acquisition, Strive purchased 5,816 BTC for \$675 million, increasing its holdings to 5,886 BTC. Combining this with Semler's existing 5,000 BTC, the merged company would manage a total of 10,900 BTC, valued at approximately \$1.2 billion.
Ramaswamy, who founded Strive in 2022, has been a vocal advocate for Bitcoin and its potential to reshape the American economy. He envisions Bitcoin as a tool for financial independence and a means to revive the American dream. During his presidential campaign, Ramaswamy emphasized the importance of financial freedoms, self-custody of assets, and regulatory certainty for cryptocurrencies. He has also spoken about integrating financial literacy, including education about Bitcoin, into public education.
Strive's increasing focus on Bitcoin comes at a time when the cryptocurrency market is experiencing significant growth. Bitcoin is currently trading at around \$97,384. Other companies, such as MicroStrategy (now Strategy Inc.), have also adopted Bitcoin treasury strategies, with Strategy Inc. holding a substantial amount of Bitcoin.
The company's strategy could influence institutional crypto adoption, potentially impacting financial markets and asset management trends significantly. The move reflects a growing recognition of Bitcoin as a legitimate asset class and a potential hedge against traditional financial systems.
