E-commerce giant Amazon has announced a massive investment of $35 billion in India by 2030, building upon the nearly $40 billion already invested in the country. This new commitment aims to propel business expansion, with a strategic focus on artificial intelligence (AI)-driven digitization, export growth, and job creation. The announcement was made at the Amazon Smbhav Summit in New Delhi.
Amazon's investment plan significantly outpaces those of other tech giants, exceeding Microsoft's $17.5 billion and Google's $15 billion investments planned for India by 2030. According to a Keystone report, this positions Amazon as the largest foreign investor in India.
The company aims to quadruple exports from India to $80 billion and create an additional one million direct, indirect, induced, and seasonal jobs by 2030. Amazon anticipates supporting 3.8 million jobs in India by 2030 through its business expansion and growing fulfillment and delivery network, which in turn supports industries like packaging, manufacturing and transportation.
The fresh capital will be deployed across various sectors, including Amazon Web Services (AWS), fulfillment infrastructure, last-mile delivery, data centers, and AI-led initiatives. The investment will also bolster Amazon's seller ecosystem and export programs, enabling Indian sellers to expand their reach globally through the platform. Amazon aims to integrate AI tools into the operations of around 15 million small businesses in India.
In a parallel move to capture a larger share of the burgeoning e-commerce market, Amazon is aggressively pushing into quick commerce. The company is conducting trials for 15-minute grocery deliveries, joining the race with existing players like Zomato's Blinkit and Swiggy's Instamart. Amazon's quick commerce service, Amazon Now, which launched in Bengaluru, has expanded to Delhi and Mumbai. The company is rapidly expanding this service, with plans to open two new micro-fulfillment centers every day, aiming for over 300 stores across Bengaluru, Delhi, and Mumbai by the end of the year.
This aggressive expansion in quick commerce signifies Amazon's intent to meet the evolving needs of urban Indian consumers who are increasingly prioritizing convenience and speed. The quick commerce industry in India is projected to exceed $6 billion in annual sales this year, a massive leap from just $100 million in 2020.
Amazon's dual strategy of long-term investment in infrastructure and a rapid push into quick commerce underscores its commitment to India as a key growth market.
