AMC Underperformance: A Greater Threat Than Competition, Says ICICI Pru CEO Nimesh Shah in Exclusive Q&A.

ICICI Prudential Asset Management Company (AMC) is navigating the complexities of the Indian financial market with a focus on sustainable growth and investor-centric strategies. Nimesh Shah, the MD and CEO of ICICI Prudential AMC, recently shared insights into the company's approach to the evolving landscape, emphasizing that underperformance, not competition, poses the most significant risk.

In a recent interview, Shah addressed concerns about profitability in the face of growing assets under management (AUM). He acknowledged that as the fund size increases, margins might experience pressure. However, he believes that a reduction in total expense ratios (TER), which translates to lower fees for unitholders, will stimulate volume growth, effectively compensating for the margin squeeze. Shah stated that lower charges would increase the probability of outperforming the index and bolster the business's long-term sustainability.

The IPO of ICICI Prudential AMC, which opened on December 12th, 2025, and closed on December 16th, was subscribed 2.11 times on its second day. The IPO values ICICI Prudential at ₹1.07 lakh crore. Prudential Corporation Holdings, a joint venture partner, is offloading a portion of its stake (up to 14.41% of equity) through an offer for sale (OFS). ICICI Bank will continue to be the majority shareholder, retaining a 53% stake. Shah clarified that Prudential's decision to monetize a portion of its investment comes after 27 years of investment in the business.

Shah underscored the importance of operating profit as the key financial parameter for valuing asset management businesses, which have demonstrated healthy growth rates with minimal incremental capital deployment over the years. He noted that businesses delivering consistent growth without heavy capital expenditure tend to command higher valuation multiples. The company has diversified its offerings across mutual funds, portfolio management services, alternative investment funds, and offshore advisory, each contributing a different margin profile, ultimately shaping the final margin.

ICICI Prudential AMC has a strong focus on hybrid products. The company holds a substantial market share in the hybrid category, around 25%, compared to its 13.6% market share in equity assets and overall. Shah emphasized that their strength in hybrid and asset allocation-oriented strategies has been cultivated over multiple market cycles by prioritizing risk-adjusted returns. The company is also increasing its focus on the alternative investment business, including equity-focused Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), private credit, and office yield funds.

Moreover, in an earlier interview, Shah highlighted the increasing importance of asset allocation, especially with ongoing market valuations. He pointed out that retail investor exuberance poses a risk, making it crucial to spread investments across asset classes through multi-asset and hybrid strategies. This approach enables investors to mitigate risks linked to overvalued markets and capitalize on opportunities during market corrections.


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Aryan Singh is a political reporter known for his sharp analysis and strong on-ground reporting. He covers elections, governance, and legislative affairs with balance and depth. Aryan’s credibility stems from his fact-based approach and human-centered storytelling. He sees journalism as a bridge between public voice and policy power.
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