Bharti Enterprises and Warburg Pincus have jointly announced a strategic investment in Haier India, marking a significant development in the Indian consumer durables market. The partnership will see Bharti Enterprises and Warburg Pincus together acquiring a 49% stake in Haier India, the Indian arm of the Haier Group. The financial details of the deal were not disclosed.

Following the completion of this transaction, the Haier Group will retain a 49% ownership stake in Haier India, while the remaining 2% will be held by Haier India's management team. This move indicates a long-term commitment from all stakeholders to expand operations and strengthen the brand's presence within the Indian market.

The strategic partnership aligns with Haier India's "Made in India, Made for India" strategy. Plans are in place to increase local sourcing, expand manufacturing capabilities, strengthen product development, and boost market reach. Haier India manufactures a wide array of consumer appliances, including air conditioners, refrigerators, televisions, washing machines, and kitchen products, across its manufacturing facilities in Pune and Greater Noida.

Bharti Enterprises anticipates playing an active role in shaping the future of India's consumer durables sector. They expressed confidence that this partnership will further strengthen Haier India's brand and customer experience. Warburg Pincus also highlighted that the investment reflects their ability to leverage their pan-Asia franchise, local insights, global expertise, and network to support growth for companies in the region.

Haier India is currently among the top three consumer durables brands in the country. Over the past seven years, Haier India has recorded a compound annual growth rate of approximately 25%, supported by strong demand across various product categories and regions. The company has a wide distribution network throughout India and operates two manufacturing plants in Pune and Uttar Pradesh.

The investment aims to boost local manufacturing capacity and inject fresh capital into the business. Haier India has been expanding its manufacturing footprint with an investment of ₹3,500 crore over the next three to four years. India's appliance market is currently benefiting from rising disposable incomes, lifestyle changes, and deeper product penetration.