The Indian quick commerce landscape witnessed a paradigm shift in 2025, with a single order encapsulating the evolving consumer behavior. Instamart's "How India Instamarted 2025" report has revealed a striking example of this transformation: a single customer who spent over ₹22 lakh, purchasing 22 iPhone 17s along with 24-karat gold coins and everyday essentials. This order highlights how quick commerce platforms are becoming full-stack marketplaces where premium purchases coexist with daily needs.
The report highlights that India's quick commerce has moved beyond just emergency grocery runs to become a mainstream shopping method. Consumers are now comfortable relying on instant delivery apps for both high-value and routine needs, from festival gifting to the latest gadget launches.
Several other noteworthy trends emerged from Instamart's 2025 analysis. In Hyderabad, a customer spent ₹4.3 lakh in a single cart on iPhones. Meanwhile, a shopper in Noida racked up a ₹2.69 lakh bill on robot vacuum cleaners, Bluetooth speakers, portable SSDs, and noise-canceling headphones. A Mumbai resident purchased ₹15.16 lakh worth of gold on the platform.
The report also shed light on some unusual purchase patterns. A user in Chennai spent over ₹1 lakh on condoms throughout the year. In Bengaluru, one user tipped delivery partners a cumulative ₹68,600, the highest amount recorded nationwide.
Instamart's data indicates that Indians are increasingly making spontaneous technology purchases alongside their daily necessities. This shift is enabled by lightning-fast delivery speeds; the fastest delivery recorded was under two minutes for a pack of Maggi noodles in Lucknow. In Pune and Ahmedabad, customers received their iPhone 17s in under three minutes after the launch.
The "How India Instamarted 2025" report also reveals the growing adoption of quick commerce in Tier-II and Tier-III cities. Rajkot saw a staggering 10x year-on-year growth in orders, while Ludhiana grew 7x and Bhubaneswar 4x. This growth in smaller cities suggests that quick commerce is no longer limited to metropolitan areas but is becoming a widespread phenomenon across India.
Instamart's Quick India Movement sale facilitated savings of approximately ₹500 crore for shoppers. A significant portion of these purchases came from first-time buyers in Tier-II and Tier-III markets.
The Instamart report underscores the increasing reliance on quick commerce platforms for a wide range of needs, from everyday groceries to high-value electronics and luxury items. This evolution is transforming India's shopping habits, with consumers now expecting instant gratification and seamless access to products across diverse categories.
