In a bid to make its Grok AI chatbot more relatable and culturally relevant, Elon Musk's xAI has begun hiring native Hindi and Bengali speakers. The company is seeking individuals with a strong command of these languages to help Grok understand and respond appropriately to the nuances of local communication.

This initiative reflects a growing trend among AI companies to embrace the Indian market and tailor their offerings to local languages and cultural contexts. Tech giants like Google, OpenAI, and Anthropic have also been expanding their presence in India, introducing region-specific features and more affordable plans.

The announcement was made by xAI team member Ayush Jaiswal on X, highlighting the need for native speakers to guide Grok in becoming more human-like and relatable. The goal is to make Grok sound like a "neighbor" rather than a robot, capable of understanding humor, arguments, slang, and everyday conversational patterns.

Notably, the positions do not require prior experience in artificial intelligence or machine learning. Jaiswal emphasized that even those unfamiliar with AI could benefit from this opportunity, gaining practical insight into how AI systems are trained while directly influencing Grok's interactions with users.

The roles involve reading and improving chatbot replies, creating sample conversations, and guiding the system using internal tools. The positions are remote and typically last for around six months. Ideal candidates should possess native-level Hindi or Bengali skills, along with a good command of English. Writing or research experience could be an added advantage.

Reports suggest that the hourly pay ranges from $35 to $65, equating to roughly Rs. 2,900 to Rs. 5,400. Full-time weekday availability is considered important, and language tests are part of the selection process.

xAI has cautioned applicants to be wary of fake websites and unofficial links, advising them to use only official platforms when applying.

This move underscores the increasing importance of India and other multilingual markets for global AI companies. By incorporating local voices into the development of AI, xAI aims to bridge language gaps and make Grok a more effective and user-friendly tool for a diverse global audience.