Michael Saylor, the executive chairman of Strategy (formerly MicroStrategy), has once again signaled an impending Bitcoin purchase, marking the 11th consecutive week of such acquisitions. This consistent buying strategy, which began in mid-April, underscores the company's unwavering belief in Bitcoin's potential as a strategic asset and a reliable store of value.
On June 23, 2025, Strategy announced its most recent Bitcoin purchase: 245 BTC at an average price of $105,856 per coin. This acquisition, valued at approximately $26 million, brings the company's total holdings to a staggering 592,345 BTC, worth over $60 billion. While this purchase represents the smallest Bitcoin acquisition since mid-March, it reaffirms Strategy's commitment to accumulating the cryptocurrency. The purchase was funded through preferred stock sales between June 16 and June 22, including 166,566 STRK shares for over $17 million and 84,354 STRF shares for about $9 million in net proceeds.
Saylor's bullish stance on Bitcoin is no secret. He has long advocated for Bitcoin as a strategic reserve asset, even suggesting that the U.S. Treasury convert its gold reserves to Bitcoin to strengthen the dollar and reduce national debt. In December 2024, Saylor proposed a regulatory framework emphasizing an $81 trillion Bitcoin reserve, aiming to expand digital asset markets to a $280 trillion valuation.
Saylor's optimism extends to the long-term price potential of Bitcoin. At BTC Prague 2025, he predicted that the cryptocurrency could climb to $21 million per coin within 21 years, growing roughly 21% annually as adoption spreads. In early June 2025, Saylor forecasted a 30% average annual return for Bitcoin over the next 20 years, potentially reaching $13 million per coin by 2045. He attributes this growth to Bitcoin's limited supply, increasing institutional demand, and positive regulatory changes.
Strategy's aggressive Bitcoin acquisition strategy has not been without its challenges. Recently, Strategy and its top executives faced a lawsuit from an investor who claimed they breached their fiduciary duties before reporting a multibillion-dollar loss on Bitcoin in its first-quarter results. The lawsuit alleged that Strategy made "materially false and misleading statements" about an accounting practice change that led to a $5.9 billion unrealized loss on its Bitcoin holdings.
Despite these challenges, Strategy remains the largest corporate Bitcoin holder globally, with its holdings exceeding the combined amount held by the top 20 competing public Bitcoin treasury companies. Saylor's unwavering confidence in Bitcoin's future, coupled with Strategy's consistent accumulation strategy, has solidified the company's position as a leader in the cryptocurrency space.
MicroStrategy's continuous acquisition strategy is part of a larger trend where corporations are increasingly viewing Bitcoin as a store of value and a hedge against inflation. The move by MicroStrategy aligns with the growing acceptance of Bitcoin as a legitimate asset class, particularly among tech-savvy executives and forward-thinking companies.
