The anticipation surrounding BLACKPINK's comeback has reached fever pitch with the release of a music video teaser for their new single, "JUMP". This exciting development follows the kickoff of their highly anticipated "DEADLINE" world tour in Seoul, South Korea. BLINKs (BLACKPINK's fans) are already hailing "JUMP" as a potential "Song of the Year," demonstrating the immense excitement for the group's first musical release in quite some time.
YG Entertainment, BLACKPINK's agency, confirmed the start of music video filming on June 6th, with the video being shot in Korea under the direction of a renowned international director. The agency has promised an "iconic visual project" that encapsulates BLACKPINK's unique identity and musical color, raising expectations for the final product.
The 30-second teaser for "JUMP" offers a glimpse into a vibrant, energetic cityscape adorned with billboards featuring each of the four members: Jisoo, Jennie, Rosé, and Lisa. The teaser also features the members standing against a brick wall showcasing a mural of BLACKPINK, wearing edgy black outfits. As an electronic dance beat intensifies, Rosé turns to look directly into the camera lens, before the visual cuts. The teaser concludes with the reveal that the full music video and single are scheduled to drop on July 11 at 1 PM KST.
BLACKPINK debuted "JUMP" live during the opening night of their "DEADLINE" world tour at the Goyang Sports Complex in South Korea on July 5th. The group performed the unreleased track twice, giving fans a taste of their long-awaited comeback. The "DEADLINE" tour, which is considered their first all-stadium tour, kicked off in Goyang and is set to conclude on January 25, 2026, in Hong Kong. The tour includes 31 shows across 16 cities, including stops in North America, Europe and Asia.
The release of "JUMP" marks BLACKPINK's first new music since "The Girls" in 2023, which was part of the soundtrack for their mobile game, "Blackpink The Game". Before that, they released their second full-length album, "Born Pink," in September 2022. While the members have been actively pursuing solo projects, the excitement surrounding a full-group comeback has been palpable.
Lisa hinted at new music at the 2025 Met Gala, stating, "It's coming soon, I promise". Rosé also mentioned their excitement about getting back together and seeing BLINKs again.
The "DEADLINE" tour setlist includes a mix of group hits and solo performances. Out of the 25 songs, 10 are solo stages. The inclusion of "JUMP" alongside their established hits and solo works underscores the significance of this release for both the group and their fans.
BLINKs are eagerly awaiting the release of "JUMP" and the accompanying music video, with many anticipating a record-breaking comeback. The combination of a new single and a world tour signals a dynamic new chapter for BLACKPINK.
