Jaideep Ahlawat, known for his intense performances, surprised audiences with a high-energy dance sequence in Jewel Thief: The Heist Begins, becoming a viral sensation and one of Netflix India's biggest pop culture moments of 2025. The clip rapidly gained traction on social media, inspiring countless reels, memes, and edits.

Netflix India has firmly established itself in the pop culture landscape, offering moments that viewers readily shared and celebrated. Several such moments in 2025 have sparked conversations across social media, proving the platform's growing influence.

The release of Stranger Things 5 on November 27 triggered widespread brand engagement across India. Numerous companies, including Ambuja Cement, Subway India, KitKat, IKEA, India Post, and Boroline, incorporated the show's themes and visual style into their marketing campaigns. This made the show's release a significant cultural and marketing event.

Other notable moments include the popularity of the character Ghafoor from The Bads of Bollywood and Raghav Juyal's viral dialogue from the same series. Ishaan Khatter's performances in The Royals also garnered attention. Global star Jackson Wang's appearance on The Great Indian Kapil Show* also resonated strongly with Indian audiences. His ability to use Hindi phrases and participate in Indian humor fostered a connection with viewers, highlighting Netflix's ability to bridge global and local pop culture.

These instances demonstrate how Netflix India has shaped pop culture conversations in 2025.