Zepto's 2025 shopping trends reveal the increasing integration of quick commerce into the daily lives of Indian consumers, with the platform achieving a record delivery time of just 48 seconds. The company's year-end report highlights significant user engagement, substantial savings, and unique shopping patterns across the country.
In 2025, the Zepto app was opened over 3.46 billion times, demonstrating its growing importance in urban areas. Zepto's delivery partners covered over 2.45 billion kilometers, showcasing the extensive reach of its services. Zepto estimates that Indian shoppers saved approximately ₹17,000 crore through competitive pricing and efficient delivery.
The data indicates a shift towards larger basket sizes and more frequent orders. A Mumbai customer placed a single order worth ₹1.89 lakh, illustrating the platform's capacity to handle high-value transactions. Another user completed nearly 5,900 deliveries throughout the year, averaging 16 orders per day. Furthermore, a Gurugram-based customer tipped delivery partners ₹54,000, reflecting a growing appreciation for the service.
The report also highlights specific shopping preferences in different cities. In Bengaluru, milk, tomatoes, and packaged snacks remained popular choices. Mumbai favored milk, onions, and bottled water, with the city consuming over 7.8 lakh liters of energy drinks. Delhi NCR showed a strong demand for milk, onions, and chips, while face masks remained a key essential. Hyderabad showed a preference for Heritage milk and Osmania biscuits, with consumers often ordering sugar-free products alongside sweets.
Zepto's 2025 trends reveal the platform's impact on consumer behavior, blending routine household shopping with spontaneous purchases. The platform's ability to deliver essentials and impulse items quickly has solidified its position in the quick commerce sector. The company's data suggests that quick commerce has transitioned from a convenience during the pandemic to an integral part of daily life for many urban Indians.
