Sanjoy K. Roy on Jaipur Literature Festival's success: Why some cities embrace festivals, and others don't.

Sanjoy K. Roy, the Managing Director of Teamwork Arts and the driving force behind the Jaipur Literature Festival (JLF), offers a unique perspective on what makes a city a true festival hub. With Teamwork Arts producing over 33 festivals in 42 cities across 17 countries, including the iconic JLF, Roy has had ample opportunity to observe the dynamics between cities and festivals.

Roy's statement, "Delhi is not a festival city, but Jaipur is; London is not a festival city, but Edinburgh is," encapsulates his understanding of the intricate relationship between a city's character and its ability to host and nurture successful festivals. He suggests that certain cities possess an inherent spirit that lends itself to the vibrancy and community engagement that festivals thrive on. Jaipur, with its rich cultural heritage and strong sense of community, provides a fertile ground for the JLF to flourish. Similarly, Edinburgh, known for its artistic spirit and historical backdrop, naturally embraces the Edinburgh Festival.

In contrast, Roy implies that Delhi and London, despite their metropolitan status and diverse populations, lack the specific cultural ingredients that make a city a natural festival destination. Delhi, while a historical and political center, perhaps lacks the same level of community-driven cultural identity as Jaipur. London, a global hub with a vibrant arts scene, may be too sprawling and impersonal to foster the intimate festival atmosphere found in Edinburgh.

Sanjoy K. Roy's journey in the arts began with a passion for theatre. He attended Delhi Public School and later studied at Bombay's Cathedral and John Connon School before returning to Delhi for higher education at St. Stephen's College and the Law Faculty. His involvement with Barry John's Theatre Action Group (TAG) ignited his career. Recognizing the need for sustainable opportunities for theatre professionals, Roy established Teamwork Arts as a platform to showcase theatrical productions.

Beyond JLF, Roy is also a founder trustee of Salaam Baalak Trust, an organization providing support services to street and working children in Delhi. Over 55,000 children have benefited from the trust’s education, training, and residential services. In 2011, the White House presented Salaam Baalak Trust with the U.S. President's Committee of Arts and Humanities Award for an International Organisation. Roy also actively participates in policy discussions within India's cultural sphere. He serves as Co-chair of the Art and Culture Committee of the Federation of Indian Chambers of Commerce and Industry (FICCI) and is the President of the Event and Entertainment Management Association (EEMA).

Sanjoy Roy's contributions to the arts and society have been widely recognized. The University of York, UK, awarded him an honorary degree of Doctor of the University honoris causa. Currently, Roy is writing a non-fiction account of his encounters with the supernatural.

Roy's work extends beyond organizing festivals; it involves fostering cultural exchange, supporting underprivileged children, and shaping cultural policies. His insights into the unique character of festival cities highlight the importance of community, culture, and historical context in creating successful and impactful cultural events.


Written By
Nisha Gupta is a film journalist with an eye for stories that go beyond red carpets and releases. Her writing celebrates creativity, inclusivity, and the evolving narratives of Indian cinema. With a calm yet compelling style, she highlights voices shaping the next era of Bollywood. Nisha believes in telling stories that matter — not just stories that trend.
Advertisement

Latest Post


Advertisement
Advertisement
Advertisement
About   •   Terms   •   Privacy
© 2026 DailyDigest360