Coinbase is making significant strides in the cryptocurrency space, particularly with its "Custom Stablecoins" product, bringing it closer to a wider rollout. This initiative allows project partners and enterprises to issue their own branded stablecoins. The service is currently available to select partners.
The "Custom Stablecoins" product enables businesses to launch branded stablecoins backed by USDC and other dollar-denominated tokens without needing to build their own infrastructure. This "stablecoin-as-a-service" model offers a 1:1 backing by a mix of USDC and other U.S. dollar stablecoins. Alex Lovett, Coinbase infrastructure lead, suggested that custom stablecoins would allow companies to "embed your brand in every transaction".
Coinbase's custom stablecoin service enables corporations to issue their own digital dollars on a 1:1 basis, enhancing corporate control and flexibility in blockchain technology, which drives the maturation of the $150 billion stablecoin market. The platform provides secure fiat collateral solutions and customizable smart contract templates, enabling businesses to manage digital assets across multiple blockchain networks, enhancing efficiency in supply chain finance and cross-border transactions across various industries. The service is fully compliant with the 2024 Stablecoin Transparency Act, providing enterprises with a predictable compliance environment that reduces risks and uncertainties associated with blockchain adoption.
Coinbase has been working with wallet platforms like Solflare, Flipcash, and yield protocol R2 to launch their custom stablecoins. This move expands Coinbase's token offerings and supports broader adoption of digital assets. Coinbase reported that stablecoins facilitated $9 trillion in transaction volume throughout 2025, highlighting their importance in the on-chain economy.
Analysts project that business-issued digital dollars could capture 15-20% of the stablecoin market within three years, representing approximately $30-40 billion in market value, further solidifying Coinbase's role as a bridge between traditional finance and cryptocurrency.
In related news, Bermuda is partnering with Coinbase and Circle to build a "fully onchain" economy. The initiative aims to integrate digital asset infrastructure across government operations, financial institutions, businesses, and consumers with blockchain-based payment systems and educational resources. This partnership is non-exclusive, allowing Bermuda to engage with additional technology providers. The on-chain economy represents a voluntary direction rather than mandated adoption, leaving businesses and residents free to maintain traditional financial relationships.
