The music video for "Haegeum" by Suga of BTS has achieved a remarkable milestone, surpassing 100 million views on YouTube. Big Hit Music, Suga's agency, announced the achievement on Sunday. This accomplishment marks Suga's third solo music video to reach this milestone, following "Agust D" and "Daechwita".
"Haegeum" was released on April 21, 2023, as the title track of Suga's first official solo album, "D-Day". It took just over two years, four months, and 23 days for the music video to hit the 100 million view mark. The song blends the sounds of the traditional Korean string instrument, the haegeum, with hip-hop. The title itself plays on the double meaning of "haegeum," referring to both the instrument and the Korean term for "lifting a ban," highlighting the theme of freedom. The song explores freedom, especially for those facing limitations in their daily lives.
ARMY, the name for BTS's fan base, has taken to social media to celebrate this achievement. Many have expressed their pride in Suga and his continued success as a soloist. Fans have lauded the music video for its thought-provoking narrative and Suga's charisma. They appreciate how it highlights his evolution as an artist who isn't afraid to explore bold and controversial themes. The continued success of Suga's music is especially meaningful as he is currently serving his mandatory military duty. ARMYs are continuing to stream and celebrate his work while he is away.
The "Haegeum" music video is noted for its noir-style atmosphere, tightly woven storyline, and tension. The video showcases the conflict between the characters "Being" and "Exister," adding a dramatic twist. Suga wrote, composed, and produced the album 'D-Day', overseeing its overall concept and structure. The album is the final installment of the Agust D trilogy, following the mixtapes 'Agust D' and 'D-2'. "D-Day" debuted at No. 2 on the Billboard 200 chart. As of August 2025, Suga has amassed over 5 billion streams on Spotify.
With "Haegeum" joining the ranks of BTS members' solo projects with over 100 million views, Suga's position as a respected rapper and producer is further solidified. This accomplishment reflects his artistry and the dedication of his fans, who ensure his messages continue to resonate.