Mira Rajput's Restaurant Investment Refusal: Ethical Alignment Overruled Potential Profits Due to Non-Veg and Alcohol.
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Mira Rajput, known for her strong principles and mindful lifestyle, recently revealed that she declined an investment opportunity in a restaurant that served non-vegetarian food and alcohol. This decision, as she articulated during a Forbes India panel, stems from her personal values as a vegetarian and teetotaler. The revelation highlights Rajput's commitment to aligning her business ventures with her deeply held beliefs.

Rajput, who has established herself as a lifestyle influencer and entrepreneur, emphasized the importance of staying true to one's principles, especially when navigating the public eye. She noted that while there's always a multitude of opinions, it's crucial to prioritize one's own convictions. This philosophy guides her decisions, ensuring that her professional endeavors reflect her personal ethos.

This isn't the first time Rajput's dietary preferences have made headlines. Earlier, while vacationing in Sicily with her husband, actor Shahid Kapoor, she expressed her difficulty in finding vegetarian options, highlighting the challenges vegetarians sometimes face when traveling internationally.

While Rajput chose not to invest in a restaurant that didn't align with her values, she has been actively involved in other business ventures. In June 2024, she launched her skincare brand, Akind, in partnership with Reliance Retail's beauty company, Tira. This venture reflects her interest in conscious living and organic practices, aligning with her overall brand. Moreover, she and Shahid Kapoor have invested in SARVA, an Indian yoga and wellness startup, showcasing their dedication to promoting holistic well-being. This investment dates back to 2019, demonstrating a long-standing commitment to the wellness sector.

Mira Rajput's decision to forgo a potentially profitable restaurant investment underscores a growing trend among celebrities and entrepreneurs who prioritize values and ethics in their business dealings. While many celebrities have successfully ventured into the restaurant business, including Shilpa Shetty, Gauri Khan, Virat Kohli, and others, Rajput's choice highlights that financial gain isn't always the primary driver. Her focus on aligning investments with personal beliefs showcases a different approach to business, one that resonates with an increasingly conscious consumer base. Her net worth is estimated to be around Rs 7-8 crores, which contributes to her and Shahid Kapoor's combined wealth. They have invested in properties in Mumbai, own luxury cars, and enjoy travelling.

Rajput's entrepreneurial spirit and dedication to her values continue to solidify her position as an influential figure. Whether it's through her skincare line, her investments in wellness, or her mindful approach to business opportunities, she exemplifies the idea of building a brand that reflects one's authentic self. Her actions serve as an example to others, encouraging them to consider the values they want to represent in their professional lives.


Writer - Lakshmi Singh
Lakshmi Singh is an emerging journalist with a strong commitment to ethical reporting and a flair for compelling narratives, coupled with a deep passion for sports. Fresh from her journalism studies, Lakshmi is eager to explore topics from social justice to local governance. She's dedicated to rigorous research and crafting stories that not only inform but also inspire meaningful dialogue within communities, all while staying connected to the world of sports.
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