The 71st National Film Awards have sparked celebrations across India, with Shah Rukh Khan and Vikrant Massey both receiving the Best Actor award for their performances in "Jawan" and "12th Fail," respectively. Adding to the celebratory atmosphere, Amul India, known for its witty and topical ads, has paid tribute to both actors with a special cartoon poster.
Amul's tribute features animated versions of Vikrant Massey and Shah Rukh Khan in the brand's signature style. The creative illustration includes the tagline "12th Pass and Amul Jawan Rakhega". Amul shared the post on social media, writing, "#Amul Topical: Vikrant Massey and SRK win joint Best Actor and 12th Fail, Best Feature Film at National Awards".
Vikrant Massey has expressed his gratitude for the award, dedicating it to marginalized communities and acknowledging Vidhu Vinod Chopra for the opportunity to star in "12th Fail". He also acknowledged sharing the award with Shah Rukh Khan, calling it a privilege to share his first National Award with an icon. In a statement, Massey thanked the Ministry of Information and Broadcasting, the NFDC, and the jury of the 71st National Film Awards for recognizing his performance. He further added that receiving the award was a "20-year-old boy's dream come true".
"12th Fail" tells the real-life story of IPS officer Manoj Kumar Sharma, with Vikrant Massey's portrayal lauded for its depth and nuance. This win marks the first National Award for both Vikrant Massey and Shah Rukh Khan.
Shah Rukh Khan's "Jawan" was also a major commercial success, and his National Award win for the film has been widely celebrated. In addition to Shah Rukh Khan and Vikrant Massey's wins, Rani Mukerji was awarded Best Actress for her role in "Mrs Chatterjee Vs Norway".
Amul has a history of paying tribute to Shah Rukh Khan for various achievements. Earlier this year, the brand celebrated his Met Gala debut, calling him "India's Biggest Galakaar". The topical ad featured a cartoon version of SRK in his Met Gala attire, complete with his Bengal Tiger Cane.
