Kim Ji Yoon, the older sister of BLACKPINK's Jisoo, is set to make her official debut in the entertainment industry through ENA's new survival program, "Super Seller: Incentive Game". The show premiered on November 14 at 10:30 PM KST and features a unique format where success is determined solely by sales performance, without judges or evaluations.
"Super Seller: Incentive Game" gathers 40 sellers from various fields and experience levels to compete for a grand prize of 300 million KRW (approximately 230,000 USD) plus incentives. The first episode showcases the initial meeting of these 40 competing sellers as they enter a high-stakes sales war.
Even before the premiere, Kim Ji Yoon, a former flight attendant with over 560,000 followers on social media, garnered significant attention. Her appearance alone sparked a buzz, with fellow sellers viewing her as both a rival and a target. Some were heard saying, "We should be able to take someone like her down," and "If we're going to fight, we'd better stick together".
Kim Ji Yoon first gained public attention in 2019 on KBS2's "Trio's Childcare Challenge," where her visuals drew comparisons to actress Han Hyo-joo. Before her appearance on "Super Seller", she has been actively building her presence as an influencer. On November 13, 2025, she hosted a live shopping broadcast for a beauty brand, signaling her commitment to this new career path.
When asked about the pressure of being known as "Jisoo's sister," Kim Ji Yoon responded confidently, "No. I am her real sister. I was just born this way. It can't be helped". She also introduced herself as a former customer service agent at SK Telecom, where she was crowned the "top 'Kindness Queen'," and expressed her ambition to become a successful seller, stating, "I'm competitive—I'm aiming for first place and I'll work hard for it".
The competition in "Super Seller: Incentive Game" is expected to be fierce, with industry veterans and top-tier influencers participating. Among the contestants are Sim Sra, known as the "Home Shopping Queen" with over 30 trillion KRW in cumulative sales, Seo Kyung Hwan, a mobile live commerce star who generated 11.1 billion KRW in one hour, mega YouTuber Horseking (1.71 million subscribers), and fashion YouTuber KKANG STYLIST. The presence of these seasoned sellers prompted a rare scene where all participants stood to greet them. Other participants include actress Yoon Soyi, Sinseong, and Narsha.
The first-round mission proved to be challenging, even for veterans like Simsra, who described it as "a real war with no blood or tears". The show aims to highlight the intense environment of live selling and the determination required to succeed in the industry.
