A recent study by the OECD and Cisco reveals that India is leading the world in the adoption of generative AI, with approximately two-thirds of its digital users actively utilizing the technology. The study, which surveyed over 14,600 individuals across 14 countries, highlights India's rapid embrace of AI tools for various daily tasks, including information retrieval, creative endeavors, communication, and work-related activities.

The report indicates that emerging economies like India, Brazil, Mexico, and South Africa are outpacing wealthier nations in generative AI adoption. This surge is particularly driven by younger adults, who demonstrate the highest levels of usage, trust, and engagement with AI technologies. In India, a significant 66.4% of those surveyed reported actively using generative AI. Furthermore, a striking 89% of Indian respondents find AI tools helpful, and over 84% express trust in the technology.

However, the OECD-Cisco study also sheds light on the potential downsides of increased digital engagement. It cautions that extended recreational screen time, especially exceeding five hours per day, is linked to decreased well-being and life satisfaction. In India, nearly 64% of respondents spend more than three hours daily on recreational screen time. This highlights the importance of balancing rapid AI adoption with efforts to promote mental health and healthy digital habits.

The study also points to a generational divide in AI adoption and trust. While younger adults are quick to embrace AI, older adults, particularly those over 45, are less likely to use the technology. Many individuals over 55 express uncertainty or a lack of trust in AI, suggesting a need for increased digital literacy and accessible training programs to bridge this gap.

Despite these challenges, India stands out in its commitment to AI skills development. Approximately 78% of Indian respondents have participated in some form of AI training, and over half plan to expand their skills further in the coming year. This proactive approach to learning positions India as a leader in cultivating an AI-ready workforce.

The OECD-Cisco study underscores the transformative potential of AI, particularly in emerging economies like India. As AI becomes increasingly integrated into daily life, it is crucial to address the associated risks and ensure that its benefits are accessible to all. Governments, companies, and civil society organizations must collaborate to promote digital literacy, provide inclusive training opportunities, and prioritize digital well-being. By taking these steps, the world can move towards an inclusive digital future where people of all ages and backgrounds can thrive in the age of AI.