Stray Kids' Felix has once again demonstrated his commitment to philanthropy through his collaboration with Louis Vuitton on the 2025 Silver Lockit collection benefiting UNICEF. As a Louis Vuitton House Ambassador and a UNICEF Goodwill Ambassador for Korea, Felix played a key role in designing the limited-edition jewelry line, which has already generated $4 million for UNICEF.
The Silver Lockit collection, a partnership between Louis Vuitton and UNICEF that began in 2016, aims to support vulnerable children worldwide through fundraising and advocacy. The sales from the Silver Lockit collection have raised over $24 million for UNICEF since the start of the partnership. In 2024 alone, Louis Vuitton supported UNICEF programs in Madagascar, Guatemala, Haiti, and Vietnam.
Felix's involvement in the 2025 collection brings a fresh perspective and personal touch to the initiative. The new design features the iconic miniature padlock, a signature of the Silver Lockit line, reimagined with a blue heart and the word "DREAM" engraved on it. According to a press release, the word symbolizes every child's right to grow up in good conditions and promotes a better world where children can grow, learn, and be protected to fulfill their potential. The heart is inspired by how Felix draws hearts for his fans. He added the word 'DREAM' to express the aspirations that link everyone. He believes the Silver Lockit truly captures the essence of love.
The collection includes earrings, pendants, and bracelets crafted from certified recycled silver. The bracelet and pendant are available in silver and fabric versions, with yellow, blue, pink, and black cord options. For each Silver Lockit fabric bracelet or pair of earrings sold, $100 is donated to UNICEF. The contribution increases to $200 for every silver bracelet or pendant sold.
The Silver Lockit 2025 limited edition was launched globally in Louis Vuitton stores on July 18, 2025. The gold bracelet version is exclusively available on louisvuitton.com from the same date.
Felix's collaboration with Louis Vuitton on the Silver Lockit collection exemplifies the growing trend of K-pop idols using their platform to advocate for social causes. His active participation in the design process and his heartfelt message of hope and unity resonate with fans worldwide, further amplifying the impact of the partnership between Louis Vuitton and UNICEF.
