Embarking on a new business venture can be an exciting yet daunting prospect. For those looking for a stable and reputable opportunity in India, a Mother Dairy franchise presents a promising avenue. With a well-established brand name, diverse product range, and a supportive business model, Mother Dairy offers a unique platform for aspiring entrepreneurs.

Why Choose a Mother Dairy Franchise?

Established in 1974, Mother Dairy has become a household name in India, synonymous with quality and reliability. As a subsidiary of the National Dairy Development Board (NDDB), it carries a strong brand value and a reputation built over decades. This inherent trust and loyalty translate to an easier customer acquisition for franchisees. Moreover, Mother Dairy's commitment to quality assurance and a robust supply chain ensures product freshness and reduced wastage, benefiting both the franchisee and the consumer.

One of the key advantages of a Mother Dairy franchise is its wide product portfolio. From milk, curd, paneer, and yogurt to ice cream, cheese, lassi, frozen foods, fruits, vegetables, edible oils, jams, and pickles, the brand caters to a broad spectrum of consumer needs. This extensive range allows franchisees to operate almost as a one-stop shop, enhancing their earning potential.

Eligibility and Requirements

Mother Dairy franchise opportunities are available to a diverse range of applicants. Individuals over 21 years of age with a minimum of 10th standard education can apply, making it an accessible option for many budding entrepreneurs. Existing business owners and partnership firms are also welcome to invest in a Mother Dairy franchise.

To set up a Mother Dairy franchise, a space of at least 500 square feet is required, preferably on the ground floor of a residential area for better customer reach. Proper storage facilities, including cold storage for maintaining product freshness and display units to attract customers, are essential.

Investment and Profitability

The investment required for a Mother Dairy franchise typically ranges from ₹5 to ₹10 lakhs. This includes a franchise fee of around ₹50,000, which grants the business rights from Mother Dairy. The remaining amount covers the setup costs, such as shop interiors and storage facilities. Notably, Mother Dairy generally does not charge any monthly royalty fees, allowing franchisees to retain a larger share of the profits.

While profit margins can vary based on location, sales, and operational efficiency, Mother Dairy franchise models offer significant earning potential. A milk booth can generate a monthly revenue between ₹6 to ₹10 lakhs, with a commission rate of 3.5-5% translating to a monthly profit of ₹25,000-45,000. This can lead to an annual profit of ₹3-5.4 lakhs and a return on investment (ROI) of 18-22%, with a break-even period of 12-18 months.

How to Apply

The application process for a Mother Dairy franchise is straightforward. Interested individuals can apply online through the official Mother Dairy website or by visiting a regional office to collect a physical application form.

The application requires submission of necessary documents, including identity proof (Aadhar card, PAN card), address proof (rental agreement, property ownership papers), educational qualification (10th standard certificate), financial proof (bank statements), and passport-size photographs.

Once the application and documents are submitted, Mother Dairy reviews the details to ensure eligibility. This verification process typically takes 2-4 weeks. Upon approval, a franchise agreement is signed, and the franchisee undergoes operational and business training provided by Mother Dairy experts.

Support and Growth

Mother Dairy provides comprehensive support to its franchisees, including guidance in setting up, stocking, and marketing their outlets. Franchisees benefit from the company's established supply chain, marketing initiatives, and operational expertise.

As Mother Dairy aims for a 13% growth in the 2024-25 fiscal year, targeting a turnover of Rs 17,000 crore, it is also expanding its facilities with new dairy plants and strengthening its retail network. This expansion includes establishing over 700 exclusive consumer touchpoints in Delhi-NCR, presenting further opportunities for franchise growth.

By partnering with Mother Dairy, entrepreneurs gain access to a trusted brand, a diverse product range, and a supportive ecosystem, paving the way for a successful and sustainable business journey.