Priyanka and Eisha shine: Naagin 7 launch event becomes a spectacle of glamour and star power.
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The launch event for Naagin 7 was a dazzling affair, with all eyes on the leading ladies, Priyanka Chahar Choudhary and Eisha Singh. The highly anticipated supernatural drama is set to premiere on December 27, 2025, on Colors TV and JioHotstar, marking the 10th year of the Naagin franchise.

Priyanka Chahar Choudhary, known for her strong performances and popularity since Bigg Boss 16, takes on the lead role in Naagin 7. The announcement of her casting was made by Ekta Kapoor herself during an episode of Bigg Boss 19, generating considerable buzz and excitement among fans. Priyanka expressed her gratitude and excitement about taking on the responsibility of the iconic role, acknowledging the legacy of the franchise. "Naagin is a franchise with an iconic legacy, and stepping into it is both an honour and a responsibility," she stated.

Eisha Singh, who was last seen in Bigg Boss 18, also plays a pivotal role in Naagin 7. This marks her second collaboration with Ekta Kapoor after Bekaboo. While details about her character are being kept under wraps, sources suggest that she will bring her own charm and depth to the series. Some reports indicate that Eisha might appear in a cameo role, with her character playing a crucial part in introducing Priyanka's character as the main Naagin.

The promo of Naagin 7 has already been released, offering a glimpse of Priyanka in a dual avatar, showcasing both her fierce serpent queen persona and a simpler, more humble side. Karan Kundrra, who is also part of the cast, makes a commanding entrance in the promo, delivering a powerful line that hints at the impending chaos.

The narrative of Naagin 7 is set against the backdrop of Mahakumbh 2025 and revolves around a national-scale conflict triggered by a toxic catastrophe. The season aims to expand the Naagin universe into new mystical territories, combining mythological storytelling with advanced production values. The cast also includes Namik Paul in a key role opposite Priyanka, adding depth and intensity to the plot. Sahil Uppal is also reportedly joining the cast as a parallel lead, which is expected to bring new dynamics to the storyline. Other cast members include Beena Banerjee, Tejasswi Prakash, Alice Kaushik, and Ruhi Chaturvedi.

Naagin, produced by Ekta Kapoor under Balaji Telefilms, has been a long-running and highly successful supernatural drama series on Indian television since its launch in 2015. Over the years, the show has featured many popular actresses in the lead role, including Mouni Roy, Surbhi Jyoti, Nia Sharma, Surbhi Chandna, and Tejasswi Prakash.

With a new season, fresh faces, and a promise of more supernatural twists, Naagin 7 is already one of the most anticipated TV shows of 2025. The series is scheduled to air every Saturday and Sunday at 8:00 PM on Colors TV and JioHotstar.


Written By
Madhav Verma is a Bollywood journalist with a strong command over film trends, industry insights, and audience preferences. His writing blends critique, culture, and commentary, giving readers a 360° view of India’s entertainment world. Madhav’s clarity and credibility make him a trusted voice in film media. He’s passionate about decoding what makes cinema timeless.
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